Why Businesses need powerful SEO?
The number of Internet Users getting high each day, as a result, people are searching online. Your business offers the same, but, not sure how can you influence all of that potential?
That’s where SEO comes in!!
Have you heard about SEO? Infact, you might be thinking why businesses need powerful SEO?
There are 2.7 billion monthly active users on Facebook world-wide. There are 854 million Instagram users world-wide on monthly basis. But these are uncountable as compared with the number of searches made every day. Around 3.5 billion searches per day performed only on Google rather than social media, and, we all know that the bulk of all website traffic comes through search engines like Google, Bing or yahoo.
On any Search Engine as you type keywords in the search bar, and, click the “search” button, countless websites appear as a result. You will see something like this:
The results are on the search engine’s attempt to pair your search request with the most relevant and helpful pages. I know you’re quite familiar with this process, as you likely use search engines every day.
But have you thought why some pages are on top while others are at the end of even the last page?
This is, what we call as SEO magic!!
SEO is about putting your business in front of visitor’s search on any search engine and offering them a solution as your products or services.
What is SEO?
SEO is an abbreviated term for Search Engine Optimization. It’s one of the important domains of digital marketing and has drawn a huge demand in the past few years.
SEO optimization is a technique to use search engines like Google, Yahoo or Bing for marketing the businesses and make them visible. With this in mind, branding of businesses on top of the billions of searches that people are searching online every day.
Search engines like Google offers paid advertising to attract the visitors, where as, powerful SEO strategy is an organic way for businesses to take advantage of the marketing potential without paying for ads.
Why SEO is so powerful for businesses?
The feeling is astonishing, when your business is ranking top on search engines like Google. You will be able to attract thousands of additional visitors on your website daily. If the content, services or products are good at converting traffic into leads, you will be having a hundred more leads every week. That’s how SEO powered up your business & I am sure this effect is huge.
SEO will improve a website’s overall search ability and visibility, but so many other important factors are also there that affect businesses.
Why is SEO so important?
1) SEO is not an expenditure for your business but an investment.
Indeed, an Investment with high ROI. Lifting your rank to the top of the first page, where most clicks go by the Internet users, can provide a massive website traffic, then as lead & then return on your investment.
2) SEO turns attention on your business website.
Think about it. It’s open 365*24/7, and user can visit any number of times. It is multitasking, tackling thousands of prospects at once and handling sales & leads.
SEO pours attention of internet visitors on your website, generating the highest performance by giving it the right importance and focus, the prospects looking for.
3) SEO builds trust & credibility.
The aim of SEO optimization is to establish a strong visibility for a business website by getting top searched in SERPs. SEO makes the presence of your business better, stronger and well recognized.
If you’re at right place where your customers are, at the right moment, with the right solution, you’re into win-win. But being there is only a first step towards the game. You need to led up more. You must have to influence the prospects by making relations, winning their trust, giving them quality services, feel their pain and present them with a unique solution. Once you do, your credibility with your audience rise steeply.
4) SEO is a long-term powerful strategy.
With proper SEO analysis, one can stay on the first page of search results for years, without spending money in the future. Your website can rank high on chosen keywords, as you’re getting better with years passed by.
SEO deliver better results. It is effective for the businesses who want to compete but cannot spend more in the short-run. Go for long planning & strategy for the seo marketing. PPC and other paid advertising methods are quick at driving web traffic, but they are expensive.
5) SEO is measurable, evaluated & corrected.
Every element of the SEO is measurable, evaluated and then corrected. With continuous efforts on SEO, you can start getting the return on each coin that you had invested in SEO.
6) Good SEO means a better user experience for businesses.
Every business wants high rank & maximum visibility on the search engine for their business to grow. Truly, the best way to get there is favorable, satisfied & happy user experience.
Google can interpret favorable or unfavorable user experience, and a positive customer as an essential element for the success of the website. The intention for this is offering users the information they are seeking for in fewer clicks with ease & fast.
7) Outsource SEO so that you can focus on your core business.
A digital marketing agency with SEO as an integrated service, Vivarta2Digital, works 24/7 on SEO techniques. Being expert in the domain, they are up-to-date with the latest algorithms, negative and positive ranking factors, and know what’s needed to handle the competition for your business.
An SEO company will get the work done faster because they have dedicated teams to execute your plans. Giving your SEO consultant enough time and the right budget adds value to the marketing of your business. It’s like they will sow accurate seo marketing strategies & you will reap benefits like business growth, branding, & increased ROI.
SEO Best Practices
As there are so many points to implement SEO, the list of best practices is long. Just to help you get started, here are few basics:
- Your website must be user-friendly and easy-to-navigate.
- Create unique content for your audience to impress.
- Use high-demand keywords that must be specific with your business so that you will come in SERPs as the target audience searched for them.
- Your website must have title tags, meta descriptions & alt tag for the Images.
- Share your content on social media platforms on regular basis.
- Implement special tools like Google Analytics and Google Search Console to help you track the progress of visitors on your website.
- Your website should not have any technical errors for the web browser to load.
Given these points, it’s quite convincing to consider some changes in the marketing. As can be seen, to grow your business to new heights, integrated SEO strategy is worth & beneficial.
Moreover, If you aren’t doing SEO for your business, I must say you’re leaving your biggest opportunity to drive the traffic. In other words, you’re letting traffic, leads, and sales slip through your fingers. Don’t miss out on the SEO as it has a lot impact on your business.
I am sure after reading all this, you might be having some questions/doubts regarding SEO for your business. Please let me know them all, so that I can assist you in that!!